Introduction
Welcome, Business Owner!
We are glad to present Dion’s e-commerce store solution — a case that demonstrates how a well-optimized website with a strong sales funnel can significantly increase revenue and monthly income.
Over the past two years, we’ve maintained a 1823.5% RoAS (Return on Ad Spend) through Google Ads, even in a highly competitive niche alongside brands like Bosch and Electrolux.
Client Overview
Dion is a Ukraine-based company located in Lviv, with a team of 11-50 employees.
Market and Niche
The company specializes in gas water heaters.
Unique Selling Points
Dion offers reliable water heaters at a fair price, combining quality with affordability.
Problem and challenge
Every successful project begins with identifying the key challenges and addressing them head-on. For Dion, a company specializing in water heaters, the challenges lay in meeting customer expectations while ensuring consistent business growth.
Key Struggles and Challenges
Dion operates in a niche market with unique demands. Here are the primary challenges they faced:
- Service Reliability: Water heaters require occasional repairs or replacements, which can impact customer satisfaction. Dion ensures seamless support to build trust and loyalty.
- Price Sensitivity: With water heaters being a necessity for flats built before 2005 in Ukraine, affordability plays a critical role. Most customers are over 50 years old, emphasizing the need for cost-effective solutions.
- Product Reliability: Longevity is a crucial factor. Dion’s water heaters are built to last over 10 years, offering customers long-term value for their investment.
- Delivery Logistics: Ensuring swift delivery across Ukraine is vital. Dion uses Nova Poshta to guarantee reliable and nationwide delivery services.
How Success Looked to the Client
The project delivered tangible results for Dion, achieving both immediate and long-term objectives. Key outcomes included:
- Increased Sales: Dion secured 50+ online sales per month, generating over 273,500 UAH in monthly revenue with profit margins exceeding 15%.
- Enhanced Brand Image: The company’s products were presented in their best light, elevating the brand’s reputation in the market.
- Valuable Customer Feedback: Gathering reviews helped the company build trust and refine its offerings to better meet customer needs.
Key Business Objective
The primary goal was clear: increase sales. By addressing the challenges and leveraging a tailored solution, Dion successfully grew its online presence and boosted revenue.
Solution
We developed an e-commerce store using Next.js and TypeScript for a fast, reliable platform, hosted on Vercel for optimal performance. The design, created with Figma and Photoshop, ensures a user-friendly experience that drives conversions.
To track performance, we set up Google Analytics, Google Tag Manager, and Hotjar for traffic analysis and heatmaps, providing key insights for ongoing improvements.
Google Ads was implemented and is actively maintained to drive targeted traffic. Basic SEO optimization was also performed to boost organic search visibility.
This solution gives Dion the tools to enhance their online presence and grow their business efficiently.
Results
As a result, we achieved a solid monthly sales count of 30, significantly boosting revenue and generating 164,100 UAH per month at average with required profit margin of 15%.
Additionally, the increased visibility and improved customer trust led to partners placing larger orders, further driving growth for Dion.
Snapshots
Testimonial
Oleksandr Tyshchenko
We worked with this team to improve our online sales. The new e-commerce site is reliable, and we’ve seen consistent sales of 30+ units per month. Our partners have also started ordering more units. The Google Ads setup and analytics gave us the insights needed to optimize our approach. Simple, effective, and results-driven
