Introduction
Sokyra isn't just a barbershop - it's a destination for men seeking quality grooming and a unique experience. Located in Ukraine, it combines expert haircuts and beard care with an online shop featuring brands like Uppercut and Proraso. To bring this vision online, Sokyra turned to Webunites for a landing page that drives foot traffic, boosts product sales, and embodies their rugged, authentic brand. Our task was to create a digital presence as sharp as their cuts.
Project Overview
The project aimed to develop a landing page that delivered on Sokyra's goals:
- Promote barbershop services with a memorable, masculine aesthetic.
- Integrate an online shop for grooming products from top brands.
- Drive local client visits and online purchases through clear calls-to-action.
- Ensure a seamless experience across devices for a diverse audience.
This required a single-page design that balanced service promotion with e-commerce functionality.
Challenges Addressed
Sokyra faced a competitive grooming landscape:
- Brand Differentiation:Standing out among Ukraine's barbershops demanded a site that captured Sokyra's unique, rugged identity.
- Local Visibility:Attracting nearby clients online required a strong, accessible digital footprint.
- Dual Focus:Blending service promotion with an e-commerce shop in a single-page format posed a design and usability challenge.
These hurdles called for a solution that merged bold branding with practical engagement.
Our Approach
Webunites delivered a strategic solution tailored to Sokyra's needs:
- Research and Insight:We analyzed Sokyra's target audience - men aged 18-40 seeking grooming services - alongside local competitors and e-commerce trends, optimizing the site for engagement and conversions.
- Design Precision:Using Figma, we crafted a rugged, high-contrast design with visuals of services and products, paired with a responsive single-page layout that hooks users across devices.
- Technical Execution:Built with Next.js for speed and SEO potential, the site features a streamlined structure with a service overview, e-commerce section for grooming products, and a prominent call-to-action for bookings.
- Deployment and Reliability:Deployed to Vercel, the site ensures fast load times and reliable hosting, optimized for accessibility throughout Ukraine with scalability for future growth.
- Ongoing Support:We provided maintenance for product catalog updates - like new grooming items - and performance tweaks, keeping the site sharp and effective.
This approach fused creativity and functionality to reflect Sokyra's bold spirit.
Results
The Sokyra landing page has made a strong impact:
- Increased Traffic:A striking design and clear calls-to-action have driven more local clients to the barbershop.
- Product Sales:The integrated online shop has boosted visibility and purchases of premium grooming brands.
- Brand Strength:The site's rugged aesthetic reinforces Sokyra's authentic vibe, setting it apart in a crowded market.
While specific metrics remain confidential, the site's role in enhancing visibility and engagement highlights its success as a dual-purpose tool.
Client Feedback
"Webunites nailed it with a site that's as bold as our barbershop. It brings in clients, sells our products, and captures exactly what we're about. Their work has been spot-on."
Andriy Beiga
[Position] at Sokyra