Dion
Dion needed an online sales channel to grow beyond offline retail and capture nationwide demand for gas water heaters.
Challenges limiting Dion’s growth potential
Dion had built a strong reputation for reliable gas water heaters but lacked a dedicated online store, restricting its ability to reach more customers and scale sales. The main challenges were presenting technical products clearly to buyers unfamiliar with specs, capturing leads effectively, and measuring marketing performance.
No e-commerce platform to showcase and sell products directly
Difficulty explaining complex water heater features simply
Lack of conversion-focused website elements and tracking
How we created a high-performance online store for Dion
We developed a streamlined online store designed for clarity and customer trust. Product pages featured easy-to-understand technical specifications and helpful usage guides. Google Ads campaigns targeted specific models and benefits, driving qualified traffic. Conversion rate optimization included better CTA placement and fast page loads. Consultation request forms encouraged pre-sale engagement. Sales and campaign performance were tracked meticulously to maximize ROI.
User-friendly product pages with technical specs and guides
Targeted Google Ads capturing high-intent shoppers
CRO improvements such as optimized CTAs and faster loading
Consultation forms to engage prospects early
Conversion tracking for precise campaign measurement
Results that propelled Dion’s online sales
The new online store quickly became a reliable revenue driver, expanding Dion’s reach across Ukraine. Google Ads delivered strong returns, contributing to over 500 sales. Enhanced site usability and trust signals turned visitors into buyers efficiently, while sales growth supported brand expansion and operational scale.
500+ sales attributed directly to Google Ads campaigns
Expanded customer base and online market penetration
Increased sales ROI through data-driven marketing and optimization
Testimonial from decision maker.
Oleksandr T.
Webunites set up our online shop, and it's been a game-changer. Super easy to use, and our sales are up.
+300%
sales increase in 4 months
